In a career spanning two decades, Gustav has become one of London's premier hairstylists and salon owners. Originally from South Africa, this passionate innovator is known for elegant and easy three-dimensional cuts, rich on-trend colour (blondes are his forte), as well as flawless up-do's and blow-outs.

Gustav has created spectacular looks for red-carpet events, editorial shoots, TV commercials and hundreds of weddings. He has styled and travelled with VIPs and celebrities, including Kate Hudson, Gal Gadot, Leanne Rimes and Peter Andre's bride, Emily. He has worked with designers like Oscar De La Renta and Jenny Packham. Although often finding himself with glamorous collaborators in exclusive locations, there is nowhere Gustav would rather be than in his Westbourne Grove salon working his magic to make each and every client sparkle like an A-lister.

Education is the driving force behind everything Gustav does. It has guided his entire career journey. Always training and learning, Gustav has achieved the rank of Wella Master Colourist, the highest colour certification in the industry. An enthusiastic educator, he is an instructor at Wella and judge for their Trend Vision Awards.

Gustav’s insatiable desire for knowledge and excellence has led him to discover more natural ways of caring for hair of all types and textures. This quest will soon disrupt the haircare industry, when he launches his all-natural, silicon-free haircare range, GF Fabulosity.